Case Studies

Case Study: Dune
Creative Pitch

A creative pitch for a new range of luxe loungewear shoes. The brief was to develop a creative shoot concept to launch this new range across all channels.

Case Study: Volt Magazine – Beauty Editorial
Creative Concept and Art Direction

Comissioned as part of the magazine’s Organic Beauty Project and featuring natural-only makeup.

Case Study: Crew Clothing Company
Brand Strategy and Repositioning

To provide a 360º degree visual direction to ensure consistency across all channels – print, ecommerce and stores.

Case Study: Pure Collection
Brand Positioning

To bring back a consistent brand handwriting and customer journey across mail order, on-line and retail.

Case Study: Boux Avenue
The Launch of the Lingerie Brand

Created the face and visual direction for Boux Avenue in just under 3 months from initial brief through to its launch. There are now 28 stores.

Case Study: VCCP
McArthurGlen Christmas

Managing, directing and mentoring members of the creative team to create an international Christmas campaign across all channels.