Case Study: Crew Clothing Company
Brand Strategy and Repositioning
To provide a 360º degree visual direction to ensure consistency across all channels – print, ecommerce and stores.
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-1-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-2-2.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-3-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-7-2.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-5-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-6-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-7-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-8-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-12-2.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-13-3.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-11-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-12-1.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-13-2.jpg)
![](https://kimjpalmer.com/wp-content/uploads/2020/07/Crew-Clothing-14-1.jpg)
To provide a 360º degree visual direction to ensure consistency across all channels – print, ecommerce and stores.